WE ARE IB:

WORKSHOP. BRAND STRATEGY. PRODUCTION

A NEW ANGLE ON BEHAVIOURAL PSYCHOLOGY.

THE BRIEF: The brand had recently merged with the Mission Group and was looking to find a new angle and direction for its product & services.

OUR RESPONSE: We sat with the whole team to gain feedback, ideas and expertise to help us get under the bonnet of their brand ambition.

A collection of strategists, psychologists and behavioural experts - we knew we needed to create something that spoke to and reflected the team behind the brand.

This led us to the creation of a series of routes for brand development. Each route was distinctive as well as rationalised based on everyones input.

We collaborated with the team to produce a direction that transitioned the core brand -Innovationbubble to IB. A modern take and team inspired route that everyone could champion.

Resulting in:

  • Positioning

  • Look & feel development

  • Key brand collateral creation

  • Bespoke asset creation

  • Communication guideline

  • Website

Interested in updating your brand look & feel? We would love to collaborate.

Previous
Previous

Pandora

Next
Next

The Allbright