THE BRIEF: The brand had recently merged with the Mission Group and was looking to find a new angle and direction for its product & services.
OUR RESPONSE: We sat with the whole team to gain feedback, ideas and expertise to help us get under the bonnet of their brand ambition.
A collection of strategists, psychologists and behavioural experts - we knew we needed to create something that spoke to and reflected the team behind the brand.
This led us to the creation of a series of routes for brand development. Each route was distinctive as well as rationalised based on everyones input.
We collaborated with the team to produce a direction that transitioned the core brand -Innovationbubble to IB. A modern take and team inspired route that everyone could champion.
Resulting in:
Positioning
Look & feel development
Key brand collateral creation
Bespoke asset creation
Communication guideline
Website
Interested in updating your brand look & feel? We would love to collaborate.