Campaign Planning

aka; Getting ready to go live

Joining the dots across channels, ideas and strategy. Going into the finite detail to pull together the right details, the right people at the right time.

Doing what makes sense

We offer different levels of detail when it comes to campaign planning. Sometimes all that’s needed is an overview. Sometimes - its all about the detail and implementation.

Audits & reviews: A holistic view on landscape, opportunity and ideas.

Campaign strategy: End to end ideation, planning and concepts

Social strategy/Influencer strategy: Standalone Social campaigns

Integrated thinking

Campaign ideation

Looking at your brief and requirements to provide ideas to match. Whether this be across a specific channel selection - or a 360 idea - we will consider all possibilities to ensure no stone is left unturned.

Channel Strategy

Pulling together a focused outline of a channel plan. Considering objective planning - with a realistic view on what is achievable based on either where you are or landscape reviews - we will ensure you have a structured outline of your ambition and how to get there.

Collaboration

We don’t admit to do everything. That’s not our style. We have a select group of partners who we have collaborated with for years - experts in their field who we bring on, introduce you to depending on the brief needs. From technical SEO, to video production, to consumer behaviour testing - we have a collective of specialists who have the same ethos as we do.

Working together

We don’t believe in working in silos. That’s not our style. We spend a lot of time ensuring the ideas we bring to the table work for you. Not just from the creative perspective - but an operational level as well. This is important to the success of any campaign.

Does the idea answer the brief?

Is it feasible with the resources that we have?

Does it work with our organisational structure?

More often than not-these questions go unanswered, creating inefficiencies, miscommunication and inevitably impacting campaign performance. We avoid this by working closely as an extension of your team.

Campaign planning examples

Interested? Let’s chat.