Like therapy - brand development requires us to look a bit deeper than the forecasts, facts and figures - but to talk in more depth about the so called pink elephant in the room.
It requires us to decipher the real intrinsic need that is deep rooted in brand’s structure, history, people, places and things - something that the advertising world has forgotten about. As advertisers - we are in the business of people, not just ideas.
Sometimes a conversation is all it takes.