THE BRIEF: After 12 years of being in business focusing on B2B - there was a need to level up and evolve to tap into and focus on the growth of the B2C segment. The brand had 2 divisions Josephine Home ( the core) & Draper London ( the capsule). At the time the worked very much in silos - even-though the shared similar products and audience.
OUR RESPONSE: We knew the only way to create cohesion was to get the team together to dissect all layers of the business ambition, vision and state of play. We conducted an interactive brand and strategy session that covered proposition all the way through to digital operations. From the communications, to the site, to the post purchase journey. A focus on 6 - 9 month planning to go to market.
What we were able to achieve
We developed a new brand look & feel to help navigate positioning and direction for the brand to truly play in a B2C space whilst not forfeiting their B2B business.
The brand was then able to rebuild and progress in a digital landscape.