HYATT HOTELS:

CAMPAIGN PLANNING. PRODUCTION.

A GLOBALLY DRIVEN CONTENT NARRATIVE TAPPING INTO REAL WORLD EXPERIENCES.  

THE BRIEF: Supporting the brand throughout the holiday season - a highly competitive time of year, our remit was to find a way to encourage travel and incentivise audiences to choose Hyatt across 5 core markets.

OUR RESPONSE: The brand already had a creative platform: #Placesyourcanexplore - which inspired us to find a route into the brief. To highlight the idea of exploration - we found a unique nuance in each market taking place in the global activation.

These nuances related to the 5 senses which were then captured as a video series told through the lens of a travel influencer from the US market.

How we told the story

We teamed up with local influencers to show us around and help us to explore the best the city had to explore. Thus creating a constant content thread from both brand and influencers around the world.

Our journey took us around the world to…

Always starting & ending with Hyatt Hotels.

Resulting in:

  • 1.3MILLION REACH

  • SOLD OUT ROOM BOOKINGS

  • 37K+ INTERACTIONS & 26 MARKETS ADOPTING THE CAMPAIGN. 

  • NOMINATED FOR 2 AWARDS

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