HUGO BOSS:

CAMPAIGN PLANNING . PRODUCTION

A SERIES OF STORIES

THE BRIEF: We worked with HUGO BOSS on a number of social media specific projects - from seasonal campaigns all the way to evergreen content & live events.

We supported the global team to plan, produce and report on content performance.

We worked with the extended social and campaign team as a partner to optimise and provide best in class thinking across a series of activations and productions.

FW CAMPAIGN SUPPORT OWN YOUR JOURNEY

SUPPORTED THE BRAND ON THE IDEATION AND CAMPAIGN PLANNING ACROSS 3 KEY BRAND AMBASSADOR NARRATIVES FOR THE NEW CONCEPT - OWN YOUR JOURNEY. SUPPORTED THE BRAND ON SET AND ALIGNMENT ACROSS CHANNEL PLANNING TO GO LIVE.

CHRISTMAS CAMPAIGN SUPPORT

YOUR TIME TO SHINE

CREATED AN ENGAGING  REAL-WORLD STORY HIGHLIGHTING KEY OCCASIONS THROUGHOUT THE SEASON. HELPED THE BRAND TRANSITION FROM BEING A PURE BROADCAST BRAND TO ACTIVELY ENGAGING WITH AUDIENCES IN KEY MOMENTS OF ASSOCIATION. ALL TOLD THROUGH THE EYES OF A HIGH PROFILE INFLUENCER COUPLE IN NEW YORK CITY.

Resulting in:

  • The work we did on numerous projects gained high level engagement rates ( at the time highest to date: 7.54%)

  • Aligned content planning process

  • Ideation for social first content

  • Campaign strategy for social

Interested in collaborating on a new idea or concept? We would love to work together.

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Sasha Vara

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Limonsier