Notes from the brand couch: Roseanna Croft Jewellery.
We met the lovely Roseanna at one of our Brand Therapy sessions.
A super talented jewellery designer - we listened to her concerns surrounding her brand direction. Her brand is visual, highly creative and filled with emotional stories of love, life and personal expression. Over the last month - we have helped her crystallise this narrative into something she feels passionate about - helping her to fall back in love with her brand.
It doesn’t matter what you do - it matters that you love it. This was our ambition. Now she is ready to put it in practice.
Read her experience with our brand therapy process.
Tell us a bit about your brand?
I'm a personal jeweller creating jewellery that focuses on telling your stories; from engagements and marriages to redesigning heirloom pieces that bring old memories back to life.
Why did you decide to join DUO’s brand therapy session?
I decided to do your Brand Therapy session on a bit of a whim really. Something wasn't quite right with my brand and marketing and when I saw the event advertised at the Allbright I knew I had to go and see what it was all about! Little did I know I was about to embark on an amazing and emotional journey.
Three words to describe what you felt about the session?
Enlightened
Excited
Overwhelmed
Would you recommend brand therapy to anyone else and why?
I highly recommend brand therapy with Duo Creative to anyone, at any stage of business. While I felt overwhelmed after the session, it's a feeling I had to go through to get my brand and my focus to where it is today.
I was a bit lost and there were parts of my business that weren't aligning because I was putting out so many conflicting messages.
The 'therapy' helped me look deeper into my marketing and ultimately lead me to undergo a complete and much needed rebrand with Lauren and Frances and now I'm excited to share it with the world.
I finally feel like I finally have clarity on the personality of my business and what I want to share with the world.
For more on Roseanna Croft Jewellery: Follow her on
Instagram: @roseannecroftjewellery
Website: www.roseannacroftjewellery.com